The Challenge

A local consulting firm needed a professional website to showcase their services and attract new clients. They wanted something modern and professional, but they also needed to be able to update it themselves—adding blog posts, updating service descriptions, and changing team information—without having to call a developer every time.

They'd heard horror stories about websites that cost thousands to update, and they wanted something different: a website they could actually manage.

What We Did

We built them a beautiful, modern website using Ghost CMS—a powerful but user-friendly content management system. Here's how we set it up and why it works so well for organizations like theirs:

Why Ghost CMS?

Ghost is perfect for businesses that want:

• Easy content updates: Write and publish content like you would in a word processor—no coding required
• Professional design: Beautiful, modern themes that look great out of the box
• Built-in SEO: Automatically optimized for search engines
• Fast performance: Lightweight and fast-loading
• Affordable hosting: Can run on cost-effective hosting solutions

The Setup Process

1. Theme Selection: We chose a professional theme that matched their brand and could be customized to their needs

2. Content Structure: We organized their content into clear sections:

   • Home page with compelling introduction
   • Services page with detailed descriptions
   • About page with team information
   • Blog for sharing insights and expertise
   • Contact page with easy-to-use forms

3. Training: We spent time teaching them how to:

   • Create and publish new blog posts
   • Update service descriptions
   • Add or remove team members
   • Upload and manage images
   • Make basic design tweaks

4. Ongoing Support: We're available when they need help, but they can handle most updates themselves

Why Organizations Love CMS Websites

Many organizations are moving to CMS-based websites because:

• Independence: Update your website whenever you need to, without waiting for a developer
• Cost Savings: No ongoing fees for simple content updates
• Fresh Content: Easy updates mean you can keep your site current, which helps with SEO and visitor engagement
• Professional Appearance: Modern CMS platforms make it easy to maintain a professional look
• Scalability: As your business grows, your website can grow with you

The Results

The client now has:

• A professional website that represents their brand well
• Full control over their content—they can update it anytime
• A blog that helps them share expertise and attract clients
• Lower ongoing costs (no developer needed for content updates)
• Confidence in managing their own website

The best part? They can focus on running their business instead of worrying about their website. When they have a new service to add or a blog post to share, they just log in and make the update—it's that simple.